Buy & Sell is a New Zealand–based online marketplace connecting buyers and sellers across the country. The platform is designed to make online trading simpler and more secure, with trust, transparency, and accountability built into its core architecture.

A central feature of the platform is Buy & Sell’s exclusive partnership with Security Checked ID Verification. This partnership enables the verification of member identities, providing greater assurance that verified profiles are linked to real individuals. By reducing impersonation and improving traceability, this approach strengthens user confidence and platform integrity.

Buy & Sell supports multiple transaction formats, including auctions, fixed-price listings, and direct offers, alongside secure payment options and advanced listing tools. These features give users flexibility while maintaining clear visibility and control throughout the transaction process.

From inception, Buy & Sell has focused on embedding risk management and responsible platform design, rather than relying solely on reactive controls. Identity verification, user safeguards, and transaction transparency are implemented to support safer interactions and align with evolving expectations around online safety and consumer protection in New Zealand.

The platform is built to scale responsibly, with trust and compliance positioned as enablers of long-term growth rather than constraints. By prioritising identity assurance and accountability, Buy & Sell aims to support a more reliable online marketplace experience for buyers, sellers, and stakeholders alike.